2012 - year of the ultrabook

November 24, 2011 2:40 pm 0 comments

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Next year is set to be the year of the Ultrabook – a device that works like a laptop, but is half the size – says Intel.

That was the from 2011’s final SHIFT event – SHIFT Ultra, a young adult speaker series hosted by Intel and Lenovo, and headlined by popular radio and television personality Gareth Cliff.

Analysts predict that fully 40% of all laptops sold by the end of 2012 will be Ultrabooks.

“Essentially, the Ultrabook is the skinny sister of the conventional laptop. But with substantially longer battery life, desktop-like performance and keen price points, we see the Ultrabook device literally being the next revolution in personal computing,” said Intel Corporation South Africa’s consumer lead and retail manager, Kamal Vasram.

“The feedback has been clear: the youth are using technology to turn their idealism and desire for change into reality faster than ever before. Not only has technology become omnipresent in their lives, but it offers them the opportunity to interact with their peers, and discuss significant issues - making them genuine decision-makers and influencers in their own rights,” Vasram added.

Apart from its super-sleek appearance and high-end response times, Intel believes the Ultrabook will come into its own with the youth market by giving users what they are used to on a laptop or desktop: a keyboard, mouse and the ability to create with greater ease, unlike other mobile devices, which are mainly used for consumption.

Vasram believes that going forward, the evolution of the laptop and tablet alike will undeniably depend on the user’s need. This will divide users into different categories – those who use their technology devices for pure consumption, and those using them for creation.

“The developments of the past few years have shown us clearly that people love smaller and more convenient devices – but there’s a growing realisation that they still want their technology to help them get things done, to be more productive, and to learn and advance themselves,” said Vasram.

“They still want to be in control, know that their identity is protected, and that their data can be safeguarded if a computer is stolen or lost. They want to express themselves and create, whether it’s a blog or music. They want to connect with others and share those creations. They want seamless, immersive experiences, be it while playing a game, watching a movie, surfing the Web, or putting the polishing touches to a presentation.”

It is expected that at least 50 different models of Ultrabook will debut at the Consumer Electronic Show (CES) in the US early next year.

“The fact that so many companies are getting ready to enter the Ultrabook space certainly means competitive prices for the consumer next year,” says Vasram.

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