DiData rebrands

May 12, 2011 7:01 am 0 comments

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Global IT services and solutions provider Dimension Data, has unveiled its refreshed brand identity, and at the same time announced that its Asian subsidiary, Datacraft, has been rebranded to Dimension Data.

The company says the decision to refresh its corporate identity is in line with its business strategy to provide more services-centric solutions consistently across multiple technologies and geographies.

The group also says it’s currently expanding its service delivery infrastructure and capabilities to create a more consistent and seamless client experience.

“Our evolution to provide more service centric solutions presented us with the opportunity to refresh the brand to ensure it supports our business strategy and positions us for the future,” said Dimension Data CEO, Brett Dawson.

However Dawson explains that their rebranding should not be thought to be caused by the company’s acquisition by NTT late last year.  He says it was a way to be relevant and credible to the current markets.

“This is more than a simple colour change. Our brand has stood the test of time over the past 28 years and helped us to grow into the highly successful, global business we are today. Rather than radically change the logo, we have updated it and the other visual expressions of the brand to better align to our business journey and be more relevant and credible in today’s marketplace,” he explained.

With Datacraft transitioning its brand to Dimension Data at the same time, Dimension Data now has a consistent brand for its Systems Integration business across all 49 countries on five continents around the world.

“We have listened to what our clients told us. Our refreshed brand symbolises and commitment of our employees to our clients and the collective energy of the group. Our technical expertise, quality of work, friendliness and professionalism are cited by our clients in our client surveys as outstanding and stand out as differentiators in the marketplace. This is why we continue to invest in our people through developing technical skills and capability to drive consistent, high quality execution for our clients,” said Dawson.

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