HTC makes SA return with new flagship model
Jul 11,2014 0 Comments
After disappearing from the local scene, the Taiwanese phone maker has yet again re-launched with a stunning aluminium covered flagship HTC One M8 that will surely shake the smartphone market.
Applauded for its built quality, HTC returned to the South African smartphone market with the launch of its flagship model earlier this week. The device which HTC hopes will be enough to get it around 5% market share in South Africa over the coming years was unveiled to the media in Johannesburg on Wednesday.
The company says it hopes to do away with the inconsistencies of the past regarding its success and hopes to gain market traction with its new line of devices.
The smartphone market is dominated by Samsung which spends a fortune in marketing and advertising their products and HTC says it plans to change how it markets it products. “We have actually just got our marketing budget approved to push our products both online and on print”, says Douglas Jewson, HTC’s country manager South Africa
HTC closed its offices in South Africa last year says it will also focus on their partnerships with operators to give them a more presence in the eyes of customers.
Asked how HTC plans to compete in the market this time around, Jewson Said. “The challenge will be for HTC to deliver quality, we have exceptional device and it’s something we need to be consistent and improve the brand overall”
The South African smartphone market is fiercely competitive with Samsung, Apple, and other Android based phones like LG and Sony all taking part. However Jewson says “HTC is seen as a tier two challenger in terms of market size but not quality and it does not want to be part of the “war” scenario but rather take a different route.
“On face value smartphones are now almost equal on hardware and look the same, have equal ram, memoryand screen sizes but it doesn’t mean they are the same. we want our customers to be able to differentiate us based on build quality as everything else is almost similar”, that’s is what we call HTC experience, Our main goal is to create a niche device so our customers can be able to see the true quality of owning an HTC”, he Adds
The phone goes at R499 per month on contract and prepaid is expected to cost around R8999.
An in-depth review of the phone to follow